About genYbuzz

They're called Generation Y, Millennials, Echo Boomers, and Connecteds. By whatever name, this generation of youth born after 1977 represents more than 70 million consumers in the United States. They earn a total annual income of about $211 billion, spend approximately $172 billion per year** and considerably influence many adult consumer buying choices, so no longer are they the youth that will be seen but not heard -- and marketing professionals need to take notice!

They have seen it all, lived it all. From being born with a laptop and cell phone in their cribs to watching wars live on television to standing beside their friends as they lost their lives at Columbine and Virginia Tech, this group of young men and women are smart, savvy and tough. They have enormous spending power, and they have a tremendous amount of influence on their parents, grandparents and older siblings. The best way to reach this growing demographic of young men and women is to get to know them and start respecting them as consumers.

Why, GenYBuzz?

Generation Y cannot be reached through traditional marketing channels. Direct mail, print ads, and television advertising bounce off these powerful consumers like bullets on Superman's chest. They are impermeable to the marketing messages that appealed to their parents and grandparents. Generation Y represents a massive group of influencers -- the largest, and the most cutting edge generation in our history. They cut their teeth on technology, grew up with the knowledge they could do anything (because their parents and teachers told them so!), and the desire to make a difference in their world.

To break through these marketing barriers when young consumers can choose their own music without listening to a commercial radio station, can block outsiders from their social circle -- which revolves around cell phones and online networks like Facebook and MySpace -- and only refer to newspapers when they need packing material to move on to their next venue?

In my work with emerging leaders, I've discovered many ways in which marketers have totally missed the mark with Generation Y consumers by not acknowledging their motivators. So let me clue you in to the ways in which you can effectively connect with this growing market of savvy spenders by hearing what a few of the most brilliant Generation Y Leaders of today have to say:

"Many business owners focus on a 'pull' strategy which takes a lot of time, resources and financial investment.  To reach Generation Y, we propose a alternative way…enable others to tell your story through embeddable content.  This is about 'pushing' rather than 'pulling', which is cheaper, quicker, greener and much more appealing to the young consumer."

DK
Founder
Media Snackers

So how do you break through this marketing barrier when Gen Y can choose just about anything they want at any time of the day? The answer! You stop marketing to them!

Join genYBuzz Today

Read about some of the top Generation Y leaders of today here